To refer to, describe and promote your research very often has a ripple effect in the form of the more interested readers you reach the greater are the chances that your research in its entirety will be read and used, leading to more citations.
There are many different channels you can use for this purpose all may not suit you personally. Below are some established tips on which channels to use:
Link to a new article or a blog entry by using social media platforms like Twitter, Facebook, and others. Remember that it usually takes some time to get followers and impact on social networks so have patience and try to tweet and post entries continually.
A Guide to Using Twitter (a guide from Cambridge Author Hub for researchers)
10 tips for promoting your research online
"Twitter can help with scientific dissemination but its influence on citation impact is less clear" (LSE Impact Blog)