To refer to, describe and promote your research very often has a ripple effect in the form of the more interested readers you reach the greater are the chances that your research in its entirety will be read and used, leading to more citations.
There are many different channels you can use for this purpose all may not suit you personally. Below is a number of established tips on which channels to use:
- Email signature
A simple way to promote your research is to include one or several links to your latest articles, your research profile page, your blog, or Twitter, to your email signature.
10 DO's & DON'Ts social media & email signatures
To blog is a way to popularize a newly published article or an ongoing research project and lets you write in a more lighthearted way about your research. In this way you could get more people interested and make it more relevant.
How to promote your research through blogging
Vertikals - JIBS on entrepreneurship, ownership, and renewal (JU affiliated blog example)
To present your latest article, an ongoing research project or your research at large, in layman's terms, or in a very colorful way with exciting examples, is a good way to emphasize its relevancy and its most important aspects. To put it into perspective and connect it to everyday practice and experience could also make it more understandable and relevant to a wider audience. YouTube and Vimeo are two of the most common platforms to share your videos.
How to Share Your Research Video
Link to a new article or a blog entry by using social media platforms like Twitter, Facebook, Google+ and others. Remember that it usually takes some time to get followers and impact on social networks so have patience and try to tweet and post entries continually.
Tips for Using Social Media to Promote Your Research
Social media: A guide for researchers
A Guide to Using Twitter (a guide from Cambridge Author Hub for researchers)
10 tips for promoting your research online
"Twitter can help with scientific dissemination but its influence on citation impact is less clear" (LSE Impact Blog)
"...actively participating on Twitter is a powerful way of promoting and disseminating academic outputs, potentially indirectly influencing the scholarly impact and improving prospects of increased citations."
(LSE Impact Blog)