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Publishing Strategy

Tags: English, General

Promote your article

Promote your article

To refer to, describe and promote your research very often has a ripple effect in the form of the more interested readers you reach the greater are the chances that your research in its entirety will be read and used, leading to more citations.

There are many different channels you can use for this purpose all may not suit you personally. Below are some established tips on which channels to use:

". . . actively participating on Twitter is a powerful way of promoting and disseminating academic outputs, potentially indirectly influencing the scholarly impact and improving prospects of increased citations."
(LSE Impact Blog)


  • Digital research networks
    These research networks include ResearchGate, Academia, KudosMendeley and others. They are important channels to share your publications or information about them on and perhaps find potential research collaborators. Remember that descriptive information about your research is not only descriptive (for those that have already found your profile) but also makes it searchable and easier to find. Therefore it is important to reflect on what keywords you use when you describe your research and research topics (in ResearchGate, for instance, these keywords are added under headings such as Skills and expertise and Topics). Also, note that you are usually not allowed to upload the publisher's PDF of an article as it goes against their copyright policy and the contract you have signed with the publisher. Contact the library for advice in these cases. 

      Why I use ResearchGate (Dr Robin Kay) [4:36]
      Introduction to [8:52]
      Step-by-step tutorial for using Kudos [4:00]
      ResearchGate,, and Social Networking Sites [3:56]